Consumer Trends 2026

It’s fascinating seeing how consumer trends shifts - in 1990s we were influenced by big brands and status. Information was limited, comparison was difficult and loyalty was strong. Come 2000s, we ere introduced to the internet, early e-commerce and globalisation. A lot more convenient, more choice, price compariosn became a lot easier. From 2020s and looking into 2026, it’s fair to say that consumers are more informed, selective and sceptical. Modern consumer behaviour reflects higher expectations: value, relevance, trust, sustainbility and how the product fits into real life.

Here are 6 clear consumer trends for 2026:

• Intentional spending

• Trust over hype

• Convenience with quality

• Personalisation

• Practical sustainability

• Wellbeing integrated into daily life

If you want your company and brand to succeed in 2026, our recommendation would be is not to chase every trend. Focus on understanding how people actually live and what matters to them, then provide a solution that genuinely supports that.

If this resonates or you would like to exchange industry specific ideas, please get in touch.